Measuring Online Social Bubbles

Social media have quickly become a prevalent channel to access information, spread ideas, and influence opinions. However, it has been suggested that social and algorithmic filtering may cause exposure to less diverse points of view, and even foster polarization and misinformation. Here we explore and validate this hypothesis quantitatively for the first time, at the collective and individual levels, by mining three massive datasets of web traffic, search logs, and Twitter posts. Our analysis shows that collectively, people access information from a significantly narrower spectrum of sources through social media and email, compared to search. The significance of this finding for individual exposure is revealed by investigating the relationship between the diversity of information sources experienced by users at the collective and individual level. There is a strong correlation between collective and individual diversity, supporting the notion that when we use social media we find ourselves inside "social bubbles". Our results could lead to a deeper understanding of how technology biases our exposure to new information

Competition among memes in a world with limited attention

The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas

The egalitarian effect of search engines

Search engines have become key media for our scientific, economic, and social activities by enabling people to access information on the Web in spite of its size and complexity. On the down side, search engines bias the traffic of users according to their page-ranking strategies, and some have argued that they create a vicious cycle that amplifies the dominance of established and already popular sites. We show that, contrary to these prior claims and our own intuition, the use of search engines actually has an egalitarian effect. We reconcile theoretical arguments with empirical evidence showing that the combination of retrieval by search engines and search behavior by users mitigates the attraction of popular pages, directing more traffic toward less popular sites, even in comparison to what would be expected from users randomly surfing the Web.Comment: 9 pages, 8 figures, 2 appendices. The final version of this e-print has been published on the Proc. Natl. Acad. Sci. USA 103(34), 12684-12689 (2006), http://www.pnas.org/cgi/content/abstract/103/34/1268

Scholarometer: A Social Framework for Analyzing Impact across Disciplines

The use of quantitative metrics to gauge the impact of scholarly publications, authors, and disciplines is predicated on the availability of reliable usage and annotation data. Citation and download counts are widely available from digital libraries. However, current annotation systems rely on proprietary labels, refer to journals but not articles or authors, and are manually curated. To address these limitations, we propose a social framework based on crowdsourced annotations of scholars, designed to keep up with the rapidly evolving disciplinary and interdisciplinary landscape. We describe a system called Scholarometer, which provides a service to scholars by computing citation-based impact measures. This creates an incentive for users to provide disciplinary annotations of authors, which in turn can be used to compute disciplinary metrics. We first present the system architecture and several heuristics to deal with noisy bibliographic and annotation data. We report on data sharing and interactive visualization services enabled by Scholarometer. Usage statistics, illustrating the data collected and shared through the framework, suggest that the proposed crowdsourcing approach can be successful. Secondly, we illustrate how the disciplinary bibliometric indicators elicited by Scholarometer allow us to implement for the first time a universal impact measure proposed in the literature. Our evaluation suggests that this metric provides an effective means for comparing scholarly impact across disciplinary boundaries. © 2012 Kaur et al

Friction Interventions to Curb the Spread of Misinformation on Social Media

Social media has enabled the spread of information at unprecedented speeds and scales, and with it the proliferation of high-engagement, low-quality content. *Friction* -- behavioral design measures that make the sharing of content more cumbersome -- might be a way to raise the quality of what is spread online. Here, we study the effects of friction with and without quality-recognition learning. Experiments from an agent-based model suggest that friction alone decreases the number of posts without improving their quality. A small amount of friction combined with learning, however, increases the average quality of posts significantly. Based on this preliminary evidence, we propose a friction intervention with a learning component about the platform's community standards, to be tested via a field experiment. The proposed intervention would have minimal effects on engagement and may easily be deployed at scale

Characterizing and modeling the dynamics of online popularity

Online popularity has enormous impact on opinions, culture, policy, and profits. We provide a quantitative, large scale, temporal analysis of the dynamics of online content popularity in two massive model systems, the Wikipedia and an entire country's Web space. We find that the dynamics of popularity are characterized by bursts, displaying characteristic features of critical systems such as fat-tailed distributions of magnitude and inter-event time. We propose a minimal model combining the classic preferential popularity increase mechanism with the occurrence of random popularity shifts due to exogenous factors. The model recovers the critical features observed in the empirical analysis of the systems analyzed here, highlighting the key factors needed in the description of popularity dynamics.Comment: 5 pages, 4 figures. Modeling part detailed. Final version published in Physical Review Letter

Human dynamics revealed through Web analytics

When the World Wide Web was first conceived as a way to facilitate the sharing of scientific information at the CERN (European Center for Nuclear Research) few could have imagined the role it would come to play in the following decades. Since then, the increasing ubiquity of Internet access and the frequency with which people interact with it raise the possibility of using the Web to better observe, understand, and monitor several aspects of human social behavior. Web sites with large numbers of frequently returning users are ideal for this task. If these sites belong to companies or universities, their usage patterns can furnish information about the working habits of entire populations. In this work, we analyze the properly anonymized logs detailing the access history to Emory University's Web site. Emory is a medium size university located in Atlanta, Georgia. We find interesting structure in the activity patterns of the domain and study in a systematic way the main forces behind the dynamics of the traffic. In particular, we show that both linear preferential linking and priority based queuing are essential ingredients to understand the way users navigate the Web.Comment: 7 pages, 8 figure

Clustering and the hyperbolic geometry of complex networks

Clustering is a fundamental property of complex networks and it is the mathematical expression of a ubiquitous phenomenon that arises in various types of self-organized networks such as biological networks, computer networks or social networks. In this paper, we consider what is called the global clustering coefficient of random graphs on the hyperbolic plane. This model of random graphs was proposed recently by Krioukov et al. as a mathematical model of complex networks, under the fundamental assumption that hyperbolic geometry underlies the structure of these networks. We give a rigorous analysis of clustering and characterize the global clustering coefficient in terms of the parameters of the model. We show how the global clustering coefficient can be tuned by these parameters and we give an explicit formula for this function.Comment: 51 pages, 1 figur

Popularity versus Similarity in Growing Networks

Popularity is attractive -- this is the formula underlying preferential attachment, a popular explanation for the emergence of scaling in growing networks. If new connections are made preferentially to more popular nodes, then the resulting distribution of the number of connections that nodes have follows power laws observed in many real networks. Preferential attachment has been directly validated for some real networks, including the Internet. Preferential attachment can also be a consequence of different underlying processes based on node fitness, ranking, optimization, random walks, or duplication. Here we show that popularity is just one dimension of attractiveness. Another dimension is similarity. We develop a framework where new connections, instead of preferring popular nodes, optimize certain trade-offs between popularity and similarity. The framework admits a geometric interpretation, in which popularity preference emerges from local optimization. As opposed to preferential attachment, the optimization framework accurately describes large-scale evolution of technological (Internet), social (web of trust), and biological (E.coli metabolic) networks, predicting the probability of new links in them with a remarkable precision. The developed framework can thus be used for predicting new links in evolving networks, and provides a different perspective on preferential attachment as an emergent phenomenon

Towards the characterization of individual users through Web analytics

We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals between consecutive visits are measured and found to be independent of the level of activity of single users. The results indicate a rich variety of individual behaviors and seem to preclude the possibility of defining a characteristic frequency for each user in his/her visits to a single site.Comment: 8 pages, 4 figures. To appear in Proceeding of Complex'0